The Buyer Has Already Decided: 5 Silent Signals That Are Winning (or Losing) Deals for You

By the time someone contacts you, 80% of their mind is already made up. That’s not hype. That’s the hard data from HubSpot, Forrester, and Google’s own Zero Moment of Truth (ZMOT). Yet, most service providers still treat the sales call like it’s Day One — showing up with PowerPoints, pitches, and promises… Meanwhile, your buyer already made up their mind. You just weren’t listening. 🚨 The Sales Call Is Not Day 1 — It’s Day Last In a world where buyers read your reviews, scan your content,...